The organization handles important national functions within the trade of seafood, and shall safequard fishermen's incomes and contribute to a sustainable and profitable growth in the Norwegian fishing industry. The organization organizes and arranges the sale of fish, shellfith and molluscs landed along the Norwegian coast from Nordmore in the southwest to Finnmark in the northeast. The most important species are cod, coalfith, haddock and shrimps/prawns. Fishing is carried out along the Norwagian coast, in the Barents Sea and around Spitsbergen. An important premise of the organization is to ensure that the ocean's resources are utilized in a sustainble manner and to achieve a profitable growth across the entire fithing industry. Ensuring the stability, fithermen and the coastal comunities is a social responsibility that the Norwegian Fithermen's Sales Organization takes seriously.